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Perfectly Adam White Reported by Frani Heyns / Submitted 02-02-10 10:53 Never afraid to push creative boundaries and share the bold, experiential sounds that define him as one of today’s most forward-thinking producers, Adam White’s latest masterpiece makes a huge statement. Perfecto Presents Adam White, released on the 2nd of February has, some say, a flawless blend of different genres, deep, progressive beats and haunting melodies, Adam challenges the present with distant memories of the past and a glimpse of future sounds. Frani Heyns discovered more about this HF favourite. Packed with five remixes and two of his very own tracks, the latest addition of the Perfecto Presents series carries the exclusive Adam White stamp. Through this album, he creates a powerful journey and shakes the foundations of everything that’s been done before. Our last interview with him was two years ago and just as Perfecto Presents Adam White was released into the waiting arms of fans and friends, I tracked him down for a few questions. The last time we chatted to you was in 2008, just after an epic set at ESP in Johannesburg and collaborations with South African producers for an EP. Give us an outline of the biggest developments since our last interview with you. I’d say the biggest development for me since we last spoke is I am now a married man. Last year you were asked to do the next Perfect Presents album. What went through your mind when this huge opportunity came knocking on your door? I’d always been a fan of the Perfecto Presents series. Like the label itself, the series were always a look into the future, what would be happening and where the sound would be going. I saw this as an opportunity to let people out there know about my sound, what ticks the boxes when it comes to the records and produce and play. This was also a chance to really cement myself as part of the Perfecto family. Perfecto Presents Adam White is a masterful blend of different genres, progressive sounds and haunting melodies. How would you personally describe the journey? I wanted an album you could listen to in the car, at home, on your way out or on your way home from a club. I also wanted an album that you could play in a club environment and it would work as a set. Usually an artist works with a specific plan when starting a creative project. But this may change eventually and result in a completely different end product. Was this the case with Perfecto Presents Adam White or is the album an exact reflection of what you set out to do in the first place? I’ve had a lot of experience when it comes to putting together albums so getting the chance to put together my own was a natural progression. I was taken on board by Euphoria in 2000 because of my knowledge as a DJ and my ability to put sets together both dynamically and musically. I didn’t just want to put together a collection of my own original material. I wanted to produce and DJ a mixed album with a mix of my own material and my favourite artists who’ve inspired me through my time working for Perfecto. Your album is an inspiring addition to the Perfecto Presents series. What did you want to achieve musically and how did you make this an exclusive Adam White work of art? Obviously there is my sound, which is best described as ‘melodic’. Melody plays such an important part in what I play and produce. Being a classically trained musician, harmony and key play a very important part through the whole mix. My sound has always had a very rocky element to it and some tracks on the album show that. There are sounds that are typical of my productions. It’s hard to describe myself, but people always tell me they know when it’s an ‘Adam White Remix’. You kick off with your brand-new remix of Nat Monday’s Break & Fall. A perfect choice considering it was this track that got you signed to Perfecto Records in 2007. Tell us more about your 2010 remix. It’s always been a special track to me as I remember Paul once telling me, “You’ve set the bar high with your first project”. It is one of the most requested tracks when I am touring. So I wanted to give it a fresh sound for 2010, kind of where I see things going. I’ve slowed it down from 135 BPM to 130 BPM and given it more of a groove. I’ve done away with the big lead line and made the overall production a lot subtler. There are no long breakdowns and the whole arrangement has more pace. This is the kind of direction I see my sound going this year. You did another collaboration with Nat Monday after your remix of Break & Fall. Tell us more about Another Dominant Force. I’ve been a fan of Nat’s work long before I started working for Perfecto. The original mix of ‘Break & Fall’ went onto one my ‘Rush’ albums I made for Australia in 2004 – long before it was signed to Perfecto. Nat sent me the vocal for ‘Another Dominant Force’ just after I’d mixed ‘Break & Fall’ and I instantly loved it. He did a more understated trance mix of the single and I wanted to give it a new edge. I immediately heard it taking on a rock-trance sound so I dusted off the guitar and did the mix in about 2 days. Oakey instantly loved it and wanted to sign it. The rest as they say is history. After the deep, driving beats in the first half of your album, track five announces the start of another strikingly beautiful dimension. What did you want to achieve in the second half? Like I mentioned before I wanted the album to appeal to different listening situations and I really wanted it to play like a DJ set. Fallen Angel’s Symphony has the most amazing breakdown and then this riff comes out of nowhere and knocks the shit out of you. It’s almost like letting the listener know “Right… we’re done with getting you warmed up. Now we’re really gonna get going”. You have never been afraid to experiment with sound and always push the boundaries of what’s been done before. And this album makes a huge statement. If you can choose a personal favourite track, what would it be and why? I am proud of them all for different reasons, but if I had to choose one record that is special to me from the album then it would be Chimera because my wife inspired me to make it. Tell us more about the production of this track – from the initial spark of inspiration to the final product. The track has a lot of special memories for me. It was inspired by a piece of music from the movies Mission Impossible 2 and made for my now wife, Emma. It took literally a day to make and half a day to master. Sometimes when a record is meant to be it happens like that. I had no intention to release it as a single, it’s nice that way when a record means a lot to you. When Paul said he wanted to put it out on Perfecto it was kind of a double-edged sword. The record made for Emma was being released on a label I’d always dreamt of being involved with. ‘Chimera’ really is one of those amazing records – I don’t think I’ll ever beat it, but I’ll keep trying. Give us a glimpse of your equipment and studio. My studio is a very simple, yet hugely powerful set up. I run Logic Studio on an Apple Mac G5 with an array of different plug-ins and soft-synths. My favourite pieces of kit have to be my Mackie monitors, Powercore and UAD cards (I can’t live without those). Perfecto Presents Adam White is without doubt a hallmark of excellence. If you can dedicate the album to anyone, who would it be and why? There are two people who have been fundamental to the success of this album. Firstly, is my Dad Kris, without his constant support throughout my whole musical career I wouldn’t be where I am now both musically and professionally. He’s always there to advise me and is a constant source of inspiration. The second person is my wife Emma. Without her love and support making music would be a totally different experience for me. She picks me up when I am down and is my biggest critic and she’s my biggest fan (though she still maintains Anthony Dean is her favourite DJ for some reason). Your work is supported by some of the biggest names in the industry today. Who is the one producer/DJ you would still like to work with and why? It’s been well documented what a huge U2 fan I am, so if there was anyone I could ever get the chance to work with, it would be Bono. One thing I’ve learned in this business is if you set you sights on something, focus and work hard enough then anything is possible so watch this space! What is the one piece of advice you were given in the early days of your career that has seen you through tough times? Possibly the best piece of advice I was ever given was by a DJ friend of mine called Mike Striker back in the late 90s. That was “always listen to the b-side of a record”. Honestly, I’ve found so many hidden gems on the flip side of a big tune in my career. And finally, what does the future hold for Adam White? My label, Emalodic, has an amazing new release line-up for 2010. It took a back seat whilst I developed my sound with Perfecto, so Emalodic will allow me to try new ideas and styles. 2010 will be a lot more about writing than remixing. I am also working more on the ‘live’ side of things to develop my production with musicians, something I’ve be dabbling in already for some time now. As long as I love what I am doing and people keep loving what I am making, I am happy. There are no rules to making music. If you have confidence in a sound that’s all that matters. Write it, produce it and play it well. Perfecto Presents Adam White is released exclusively on iTunes on Tuesday 2 February. Click here to download it now! Share this article : : : Follow HarderFaster on Photos courtesy of Adam White. Not to be reproduced without permission. Share this :: : : : Follow HarderFaster :: Other Features By Frani Heyns: Finding the passion with Ben Alonzi Put your hands in the air for Glyn Waters Shifting gears with Corderoy Getting Crafty with Sly One: Part 2 Getting Crafty with Sly One: Part 1 The views and opinions expressed in this review are strictly those of the author only for which HarderFaster will not be held responsible or liable. Comments: From: Adam White on 3rd Feb 2010 10:28.31 Here's a link to a promotional mix of the album Thanks for the support http://www.adamwhiteonline.co.uk/perfectopresentsadamwhitewebpromo.mp3 From: Danny Gilligan on 3rd Feb 2010 11:08.51 Legend From: anushka007 on 5th Feb 2010 15:41.36 No time for boring with you young man! Really happy to see you are keeping your clever self busy - as always! Fantastic read! But this made me laugh out loud... She picks me up when I am down and is my biggest critic and she’s my biggest fan (though she still maintains Anthony Dean is her favourite DJ for some reason). ha ha ha! From: anushka007 on 5th Feb 2010 16:18.22 PS just been listening to this... http://www.adamwhiteonline.co.uk/perfectopresentsadamwhitewebpromo.mp3 Bless you Mr White! From: Brett Wood on 13th Feb 2010 11:42.16 Good man...well deserved! From: STACE on 16th Feb 2010 14:39.17 Honoured to be a part of this album and in fact to work with Adam in general. He will always be my no1. producer. x

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